Thursday, February 2, 2006

Diffusion Rates Will Increase in 2006

We have seen more advances in science and technology in the last 60 years than in all of previous history. The rate of technology diffusion has progressively increased as well.
According to K.H.Hammond (2001), it took the telephone 35 years to get into 25% of all homes in the United States. It took TV 26 years. It took radio 22 years. It took PCs 16 years. It took Internet 7 years. It probably took cellphones less than 5, DVDs less than 3, and iPod, XBox, PlayStation, less than 2 years. In a hyper-competitive global market, technology will seamlessly cross boundaries quicker than ever before.
By the end of 2006, I think that successful technology products will proliferate markets in months, not years.